Afi Top Movies 2007! Blockbuster, Inc., carries a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they could; but they are able to only get it done in Blockbuster stores.
The move, announced yesterday, is a component of a broader intend to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to prevent Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers gone to live in renting movies from the Internet all night . them delivered inside the mail, Blockbuster was instructed to close lots of its brick-and-mortar stores. However, even its online rental branch, which has been meant to accept Netflix without treatment turf, never became as big and profitable since the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster will probably be setting up kiosks inside a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, needless to say, is always that consumers should never only own an Archos-manufacturerd portable movie player, but will also still need to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a show, and possess it delivered to their door (often with the next day). Blockbuster's move can also be hardly revolutionary in comparison to initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies might be searched, rented and watched within minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected to their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies are already offering video on demand for years.
With such competition, it is hard to understand why consumers will desire to drive with a neighborhood Blockbuster simply to download a movie onto a motion picture player that they'll have to buy automatically.
One way Blockbuster will make this plan more productive is if they exposed the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose that a kiosk than enable you to plug your iPod into and download a film immediately could have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving with their neighborhood Blockbuster store rather than using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously features a long way to go to beat Netflix in the movie rental business.
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