Top Movies Releases! Warner Bros. has announced that it'll be offering some select movies on Facebook along with the first movie being offered online to Facebook users will likely be 'The Dark Knight.' It marks the beginning of collaboration involving the powerful realm of social media and the cinema.
The viewers will likely be able to hire movies for a couple of days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the approval which allows Facebok users to rent and observe movies on Facebook.
Though movies are already regularly promoted on Facebook but were never streamed on this internet site. The release of 'The Dark Knight' will be a test for the potential of the social networking.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think this can be a new frontier in making out films available. We're going directly to the people who are already self-identifying fans.'
With greater than 600 million users worldwide, Facebook will be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second popular website.
Though movies are already regularly promoted on Facebook but were never streamed on this website. The release of 'The Dark Night' will be a test for the potential of the social networking.
Warner Bros. chose to make a debut in the facebook with all the second Batman Movie of director Christopher Nolan since it is already preferred among the viewers and has more than 3 million registered fans.
The fee of $3 is the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is also looking forward to the added advantages a social media site provides like whenever a user watches a movie on Facebook it will be promoted to any or all the friends of this user.
Facebook enters the highly competitive market
Faceboook will probably face competition from Apple, Netflix and YouTube.
Camscore figures established that it was used by 42 million users in January for uploading and streaming videos.
Facebook's leader, Mark Zuckerberg has always wanted to allow all sort of activities towards the users on his site like sending e-mails, getting referrals, and watching videos.
Other studios are expected to follow suit and they are just waiting for the response Warner Bros. gets looking at the initiative. Warner Bros. has announced that it will be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is continually falling however the online business is increasing at a steady pace.
Netflex shares fell by six percent following the news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a brand new potential entrant that few inside the investment community were focused on prior to this announcement.'
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