United Streaming Video Pbs! Blockbuster, Inc., carries a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they can; but they're able to only get it done in Blockbuster stores.
The move, announced yesterday, is an element of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to prevent Internet-based rival Netflix from enroaching on its share of the market, has were fighting a losing battle. As consumers gone to live in renting movies from the Internet all night . them delivered within the mail, Blockbuster was expected to close most of its brick-and-mortar stores. However, even its online rental branch, which has been meant to undertake Netflix on its own turf, never became as big and profitable since the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster is going to be setting up kiosks in a very select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, obviously, is consumers mustn't only own an Archos-manufacturerd portable movie player, but will also still ought to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a movie, and also have it delivered to their door (often with the next day). Blockbuster's move can be hardly revolutionary in comparison to initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies could be searched, rented and watched in minutes just by employing a wireless Internet connection along with the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies happen to be offering video at will for years.
With such competition, it really is hard to understand why consumers will wish to drive to a neighborhood Blockbuster merely to download a movie onto a show player that they're going to have to buy automatically.
One way Blockbuster may make this plan easier is if they exposed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk that allow you to plug your iPod into and download a motion picture immediately might have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes through the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving with their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously carries a long way to visit beat Netflix inside movie rental business.
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